Newrest, a small French startup which started from scratch in 1996, is now a global leader in multi-sector catering. With 2013 revenues under management of almost 1,085 Billion Euros and more than 25,000 employees worldwide, Newrest is present in 49 countries.
The firm, which has a really innovative approach of catering activities, succeeded in penetrating the catering market locked by some major companies, especially in France. While Sodexo – one of the biggest catering company – anchored its positioning on corporate catering, Newrest went abroad with inflight/travel services, mines/oil camps, remote sites and hostile places.
For instance, Newrest won some contracts in Areva Niger or at the AMLA Observatory in Chile in 2012 where it had to cope with resource scarcity and local risks but also built some crucial and strong customer relationships which has been extremely good for its brand image as the company is now seen as reliant and trustful enough to penetrate the global catering market. Travel and “extreme” catering is indeed a very efficient way to conquer emerging markets in Asia, Latin America and Africa.
- Olivier Sadran founded Catair in 1996.
- 2001: Merger with Eurest Inflight
- 2005: Founding of Newrest
- 2006: 2 joint-ventures (Morocco and Algeria) and acquisition in Greece
- 2008: 2 joint-ventures in Saudi Arabia and Oman and acquisition in Spain
- 2010: Acquisition of Compgnie des Wagons lits and Air Shop ; joint-venture in Switzerland.
- 2011: joint-ventures in Brazil and Uganda
- 2012: IPO of Saudia Arilines Cathering and joint venture in France and Philippines
- 2013: Joint venture in South Africa
- + joint venture in Qatar, Kuwait, Bahrain, UAE
- + start up and Mozambique and Liberia
- Inflight: Inflight catering, integrated management of inflight and logistics.
TO of 347M€ in 2013 ; 410,000 meals per day.
- Train: Creator of services for railway operators,
+ Newrest Wagons-Lits offers a wide range of catering and hotel services.
TO of 38M€ (40.3% in France, 45% in Austria).
- Newrest Retail: manages food franchises in airports (75.7%) and highway service stations (restaurants, bars and shops).
TO of 51M€ ; 37 points of sale and 37,000 clients per day. 57.7% of clients in North Africa.
- Cathering: providing services for restaurants or canteens.
TO of 89M€ ; 150,000 meals per day (72.9% in North Africa) ; 312 clients.
- Remote site: ability to respond to the needs of clients in the oil and mining industries. Work primarily - but not exclusively – in hostile environments.
TO of 165M€ (51.4% with mining companies).
Fast evolution of the group’s turnover since the creation of Catair 18 years ago. The group consolidated TO is 662M€ in 2013.