Newrest, a Success Story Made in France

Newrest, a small French startup which started from scratch in 1996, is now a global leader in multi-sector catering. With 2013 revenues under management of almost 1,085 Billion Euros and more than 25,000 employees worldwide, Newrest is present in 49 countries.

The firm, which has a really innovative approach of catering activities, succeeded in penetrating the catering market locked by some major companies, especially in France. While Sodexo – one of the biggest catering company – anchored its positioning on corporate catering, Newrest went abroad with inflight/travel services, mines/oil camps, remote sites and hostile places.

For instance, Newrest won some contracts in Areva Niger or at the AMLA Observatory in Chile in 2012 where it had to cope with resource scarcity and local risks but also built some crucial and strong customer relationships which has been extremely good for its brand image as the company is now seen as reliant and trustful enough to penetrate the global catering market. Travel and “extreme” catering is indeed a very efficient way to conquer emerging markets in Asia, Latin America and Africa.





History/Key Dates:

  • Olivier Sadran founded Catair in 1996.
  • 2001: Merger with Eurest Inflight
  • 2005: Founding of Newrest
  • 2006: 2 joint-ventures (Morocco and Algeria) and acquisition in Greece
  • 2008: 2 joint-ventures in Saudi Arabia and Oman and acquisition in Spain
  • 2010: Acquisition of Compgnie des Wagons lits and Air Shop ; joint-venture in Switzerland.
  • 2011: joint-ventures in Brazil and Uganda
  • 2012: IPO of Saudia Arilines Cathering and joint venture in France and Philippines
  • 2013: Joint venture in South Africa
  • + joint venture in Qatar, Kuwait, Bahrain, UAE
  • + start up and Mozambique and Liberia




  • Inflight: Inflight catering, integrated management of inflight and logistics.
    TO of 347M€ in 2013 ; 410,000 meals per day.
  • Train: Creator of services for railway operators,
    + Newrest Wagons-Lits offers a wide range of catering and hotel services.
    TO of 38M€ (40.3% in France, 45% in Austria).
  • Newrest Retail: manages food franchises in airports (75.7%) and highway service stations (restaurants, bars and shops).
    TO of 51M€ ; 37 points of sale and 37,000 clients per day. 57.7% of clients in North Africa.
  • Cathering: providing services for restaurants or canteens.
    TO of 89M€ ; 150,000 meals per day (72.9% in North Africa) ; 312 clients.
  • Remote site: ability to respond to the needs of clients in the oil and mining industries. Work primarily  - but not exclusively – in hostile environments.
    TO of 165M€ (51.4% with mining companies).





Fast evolution of the group’s turnover since the creation of Catair 18 years ago. The group consolidated TO is 662M€ in 2013.





Globalization 2014-2030: how will it impact your gameplan ?



Globalization can create opportunities for our professional career. Indeed, when applying for a job, we will not only target one country but the entire world. As our scope is wider, we will have more chances to get a better job and / or salary. Going abroad is also a good way to get many different experiences and knowledge. By working in several companies and countries we will be able to bring inputs that the others do not have. As knowledge is power, you will be irreplaceable!

We have no choice: as a manager, we will have to cope with foreigners… even if we stay in France. Having at least one multicultural experience will allow us to be more comfortable and knowledgeable within international teams. Working with foreigners mean we will step outside of our comfort zone and learning how to “think different”. This is very relevant in job interviews.


Now we will talk about the possible drawbacks that Globalization may have for the development of our professional career. One of the biggest issues with globalization is outsourcing. It has an important effect on the job market worldwide. For instance, in the United States, it is estimated that over 2 million workers have lost their jobs in the last several years due to business closures and layoffs (Benjamin and Perry 2003), simply because of the growing number of companies that are moving their operations to other countries where the cost of wages is cheaper.Another issue is that because of globalization, economic crisis in one country spread to all the others, and lead to many people loosing their job worldwide.


We believe that globalization offers incredible opportunity for people, and companies. The world is open for anyone to succeed. However, due to globalization, the world is a fast paced place where people and company are easily replaced by others.

Group 6 FMI Raleigh – Table of contents – How did mafias take advantage of globalization to expand?

How did mafias take advantage of globalization to expand?

Group 6 FMI class Raleigh Campus

Hugo Marani

Laura Zinoun

Thomas Ecker

Hager Ben Mariem

Vincent Gouttes

Gauthier Ny

Benjamin Foulon


How did mafias take advantage of globalization to expand?




I Mafias over the past decades

a)  Before globalization

b)  After globalization


II How did mafias use globalization?

a)  Supply chain and logistics

b)  Financing

c)   Investing


III Global response

a)  International counter-measures

b)  Fighting through media coverage