Group2 AMAIS @Sophia-Antipolis: The parity euro/dollar: Origin and consequences

General Introduction

Recently, the wall street bank Goldman Sachs has announced a parity between the Euro and the US Dollars for the end of 2017. From this moment, we have seen a lot of economics journalist talk about it at the TV and the Newspapers. We thought it could be interesting to treat about that possibility because it could have a lot of repercussions on the global economy and could change the strategy of many countrie

I. Why institutions want an Euro/Dollar Parity:

A.         Actual situation: why is the euro strong?

B.         Why a change?

C.         Who will benefit from this parity?

II. Consequences of the change:

A.         Exchange rate

B.         Consequence on purchasing power

C.         Impact on investment

III. Conclusion

IV : References

Les Incendiaires: « Les banques centrales dépassées par la globalisation » – Patrick Artus

Les causes et avantages d’un euro fort – Jean Paul Fitoussi

Weak dollar strong euro “The international impact of EMU” – C Fred Bergsten

5 years of the euro “Teuro” or strong currency? Julia Mahr

Le Figaro : Baisse de ‘euro-les gagnants les perdants

Le Monde « L’euro baisse quelles conséquences »

Le Figaro:

« L’Oréal s’attend à une année difficile »

« La glissade de l’euro devrait requinquer la croissance »

« Pourquoi l’euro fort est un problème pour la France »

« Quand et comment la BCE peut- elle faire baisser l’euro ? »

Le Point : Baisse de l’euro Arnaud Montebourg enfin exauce

Investopedia: Currencies

Challenges : Faut-il s’inquiéter de la baisse de l’euro?

L’Express : La France profiterait-elle vraiment d’une baisse de l’euro?

Le Revenu : Achetez des actions qui vont profiter de la baisse de l’euro contre dollar

20minutes : « L’euro va-t-il bientôt perdre de la valeur? »

La Tribune : « L’euro va-t-il bientôt perdre de la valeur? »

IFRS & US GAAP – Group 5, FMI Raleigh


General Introduction
Accounting : an essential service information tool for executives, shareholders and third parties, both to make decisions and to allow comparison of the performance of companies

I. How was the accounting system before the globalization started ?
1/ Management accounting: a necessary discipline in a competitive world
a) What does lead the world to a globalization of standards ?
b) Some example of difficulties due to difference between accounting systems.
c) The gap between now and before : 5 bests benefits of the transition

2/ Presentation: US GAAP and IFRS
a) Brief presentation of the norms
They are based on different normative approaches: an approach based on rules for U.S. GAAP and approach by the principles to IFRS.
Is one approach  more relevant than the other to regulate the behavior of  management accounting data?
b) Principal Convergence/divergences between US GAAP and IFRS
c) Who managed to set up this norms ? Principals leaders-actors.

3/ The ambiguity consequences of the 2 approaches
a) Practical issues should be resolved in the real world of global financial reporting
b) Why US GAAP are less dominant in the world
c) Recommandation : ensuring the public interest by a more balance standards

Deeper Option : Wherein the financial crisis leads to changes in accounting standards ?

II. Globalization and International Accounting Standards
1/ What are the IFRS
• Quick history
• How spread it is today

2/ What is US GAAP
• Brief comparison with IFRS
• Convergence not that easy to implement

Globalization push to an accounting standardization
3/ How benefit it is to set an international common financial reporting standards?
• From international investors side
• From companies side

4/ Why it is a common goal for international institution and top world’s governance?
• G20 expectations
• Benefits impact in the world’s economy

III. Case Study: IFRS Adoption In Korea
1/ The IFRS Adoption Process in Korea
a) Driven factors
b) Decision to adopt
c) Preparatory steps

2/ Implementation: Challenges and Responses
a)Principle-based standards
b)Effects of IFRS adoption
c) Indirect Effects

3/ Lessons learned and advice to future adopters
a)Lessons Learned
b)Advice to prospective IFRS adopters

References – Part I/ :–by_Bruce_Pounder_of_CPEanywhere.pdf$FILE/US%20GAAP%20v%20IFRS%20Dec%202011.pdf

French websites – Part I/:,d.cWc

References – Part II/:…/cfo-investor-perspectives.pdf…/impact-gaap-ifrs……/financial…/rr-105-001.pdf…/06/19/g20-leaders-declaration)

References – Part III :

Paris Amais Group 3

Topic :  How do the hard power and the soft power tend to complete each others?


Where the soft power importance come from ?

This part of the report will be focused on the limits of the hard power, and a brief introduction to the soft power will be made.

 II- Soft Power issues

The hard power having shown its weaknesses, the soft power is introduced by the different leaders to solve the conflicts. How does soft power operate ? what is the impact of globalisation in solving conflicts ?

 III- Soft power alone could be solve the conflict ? (introduction of smart power)

Do all the conflicts have to be solved either by soft or hard power ?how can leaders solve efficiently conflicts in a constantly globalising word ?!



Ernest & Young Institute (2012) Rapid-growth markets soft power index

Contemporary International Relations, E-International Relations Students

Force and the Sociolinguistic Construction of Attraction in World Politics

 Janice Bially Mattern, Millennium – Journal of International Studies. 33; 583

 Lord, C. (2006) Public Diplomacy and Soft Power. World Politic Press

 Mattern, J. B. (2005) Why `Soft Power’ Isn’t So Soft: Representational

Nye, J. (2004) Soft Power: The Means to Success in World Politics, PublicAffairs

Nye, J. (1990). Bound to lead: The changing nature of American power. New York: Basic Books.

Nye, J. (2011), The Future of Power. PublicAffairs

Wagnern J.-P. (May &’th, 2014) The Effectiveness of Soft & Hard Power in

 Wilson, E. J. Hard Power, Soft Power, Smart Power

Group 5 – MSc FMI @ PARIS – Table of content and Framework.

Team Leaders:

Week 1 Yacine Youssedik – Tian

Week 2 Wenzhen Yan – Loïc Pouget

Week 3 Justine Bernard

Globalisation in the China’s cars industry

Why PSA and Dongfeng are the mirrors of globalization in china’s car industry?


A brief introduction will present the key factors of the globalization and how it will impact and change the model of business. We will, also explain why we chose the subject of Globalization in the China’s cars industry.

I)              What drives the globalization of automobile industry in china?

a. The demand of Chinese people in a special environment:

We will see how Chinese people changed their habits of transportation, and what are the 5 mains reasons of this new type of consumption.

b. Technological advancement pushes towards globalization:

Most technologies are imported from other countries. So china attracts foreign companies and improves their research and allows foreign brands to sell their cars. It’s a win-win agreement.

c. Government policies follow the globalization:

China attaches great importance to pollution control and adjusts its policies assessment on production to control their impact on the environment.

II)            Case study of Dongfeng and PSA

a.Presentation of Dongfeng and PSA

We will present the companies of our study case, which aez Dongfeng Motor Corporation, one of the biggest automobile companies in China, and PSA: the second biggest automobile manufacturer in Europe.

b. A global model (Swot)

The Swot analysis for Dongfeng and PSA.

c. How they cooperate and what we can expect?

Find the potential reason of cooperation between them. And explain how they cooperate.


We will conclude our report by a brief summary and through sharing our opinion and point of view on that cooperation.,8599,1684955,00.html

Group 5@Raleigh: Globalocalization

The Internet has been created to enable information sharing between people far from each other. Nowadays, one can notice a shift : the Internet is gathering entities from close-by areas.

Internet usage is shifting. To what extent this Internet usage shift has spread out globally ?

I. From a global use of the Internet to a local use

A. From a global village idea to the territorial community reality

B. How does the Internet localization phenomenon take shape ?

C. A global phenomenon closely linked to a country development

II. “Globalocalization”

A. How people everydaylife has been impacted by “globalocalization” ?

B. The drifts of excessive Internet localization

C. The potential outlook of globalocalization

Group_49_Sophia_IMBD: topic report

French luxury companies and their strategies in emerging markets.


Part I. Setting the scene

Part II. Emerging markets: A winning strategy

Part III. The other side of the coin


Source :

Group 74, LFM @ Sophia: How globalization impacts personal purchase behavior

  • Traditional purchase behavior
  • Internet development
  • Online purchase behavior
  • Advantages                                                                                                              a)  Convenient                                                                                                                                                                                                                                                b)  Multifunctional                                                                                                                                                                                                                                          c)  Multi-selectional                                                                                                                                                                                                                                    d)  Do not need to go to the crowded malls for buying                                                                                                                                                                              e)  Fast and synchronous                                                                                                                                                                                                                              f)  Without the time limitation
  • Cases analysis                                                                                                            a) eBay                                                                                                                                                                                                                                                             1)  eBay enjoys a huge success in USA, but is facing to intensive competition in         some main countries of the Far East.                                                                                                                                                                                                        2)  PayPal accepts over 20 currencies, which pleasures consumers world                   widely.                                                                                                                                                                                                                                                        3)  eBay as one of the well-known e-commerce companies has influenced a lot.                                                                                                                                      b)  Amazon                                                                                                                                                                                                                                                      1)  Internal analysis                                                                                                                                                                                                                                          *  Scale: the largest and most widely users retail website which account for               20% online business users in the world.                                                                                                                                                                                                    *  Customer Distribution: 35.4% from the north America, 31.8% from Europe             24.1% from Asian.                                                                                                                                                                                                                                      *  Main three categories: Book、Music、Video                                                                                                                                                                                              *  First touch: Well known in China by book business                                                                                                                                                                                  2)  External analysis                                                                                                                                                                                                                                        *  Marketing Strategy:                                                                                                                                     Product Strategy                                                                                                                                                                                                                                             Price Strategy                                                                                                                                                                                                                                                 Promotion Strategy                                                                                                                                                                                                   *  Opportunity:                                                                                                                                                                                                                                                                                                                                                 c)  Taobao                                                                                                                                                                                                                                                       1)  Customer basics: their age range is 15-45, mostly are around 18-30, among                                       which, 64.66% is female. They are from all works of life,                                           especially students and white collar. Before 2011, more                                           than 370 million people already has Taobao account and                                         now, which comes to 1 billion maybe.                                                                                                                                                                         2)  Customer distribution: mostly from China, in which 12.2% from Guangdong,                                              11.8% from Zhejiang, 9.2% separately from Jiangsu                                                and Shanghai and so on.                                                                                                                                                                                       3)  Sale: In 2011, the turnover of Taobao is 610 billion, accounted for 80% of the                 China online shopping market.                                                                                                                                                                                                         4)  Origin: Taobao was founded in 10th May, 2003 by Alibaba and during the 11                      years development, nowadays, its business includes C2C and B2C                        two parts.                                                                                                                                                                                                                                       5)  Features and advantages:                                                                                                                                                                                                                           *  Taobao is like a virtual supermarket, you can buy every daily supplies on it.            Clothes, foods, books, perfumes, sport products, anything you can come up          with and you cannot come up with.                                                                                                                                                                                                             *  For the same products, you can have thousands of choices with different                price.                                                                                                                                                                                                                                                           *  The website is better organized and decorated.                                                                                                                                                                                         *  The global purchase allows Chinese to buy products from other countries              easily.                                                                                                                                                                                                                                                       6)  Marketing strategy :                                                                                                                                                                                                                                     *  Pay attention to the organization and decoration of website.

             *  Use catchy words to attract the browser.

             *  Develop It’s own chatting software and third party payment tools                                      “Alipay”to facilitate the trade between sellers and buyers.

             *  Promote it’s products on many famous website like ”Baidu” and ”Weibo”

  • Limitation of global online purchase                                                                          a)  User experience                                                                                                                                                                                                                                        b)  Transportation                                                                                                                                                                                                                                        c)  Returns