Group #58 @ Sophia Campus – Max Havelaar : trust label or marketing utopia ?

Max Havelaar : trust label or marketing utopia ?

Introduction
I. Max Havelaar : the major actor of fair trade
II. A win win deal : from producers to customers
III. A double sided reality
Conclusion

 

Group#58

Matte Emilien
Mazzucco Thibaud
Mercier Adrien
Morieux Doriane
Neyrand Louis
Phan Christina

3 thoughts on “Group #58 @ Sophia Campus – Max Havelaar : trust label or marketing utopia ?

  1. Hello Ms Riviere,

    Please find the entire table of contents. Do you think it is global enough please?
    Thank you in advance,
    Group 58

    Introduction : fair trade arrival, current figures

    I. Max Havelaar, a major actor of fair trade
    a. historic/context/business model
    b. from producer to customer

    II. A win win deal: from the labelised company to the customer
    a. on site: small producers and local population
    b. on shelves: customer, retailer and labelised company

    III. A double sided reality
    a. the international standards
    b. the big producers
    c. equality light

    Conclusion

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