Group 2 @Lille: How does a local product, full of tradition, become a real actor in the global market? Example of the Abbey’s beer

How does a local product, full of tradition, become a real actor in the global market? Example of the Abbey’s beer.

Introduction:
Why we had chosen this subject ?

I) Belgian’s beers history

1- A success built over centuries by a multitude of traditional breweries
2- This tradition includes monasteries
3- With this knowledge Belgian beer has never been more popular abroad

II) Anheuser-Busch InBev expansion

1- Why they decided to export?
2-Success keys for exportation
3-Adaptation to countries or not ?

III) Beer Worldwide market 

1- Beer market by country
2- Inbev in the world

Conclusion

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