How does a local product, full of tradition, become a real actor in the global market? Example of the Abbey’s beer.
Why we had chosen this subject ?
I) Belgian’s beers history
1- A success built over centuries by a multitude of traditional breweries
2- This tradition includes monasteries
3- With this knowledge Belgian beer has never been more popular abroad
II) Anheuser-Busch InBev expansion
1- Why they decided to export?
2-Success keys for exportation
3-Adaptation to countries or not ?
III) Beer Worldwide market
1- Beer market by country
2- Inbev in the world