Group_49_Sophia_IMBD: topic report

French luxury companies and their strategies in emerging markets.

Introduction

Part I. Setting the scene

Part II. Emerging markets: A winning strategy

Part III. The other side of the coin

Conclusion

Source :

http://knowledge.essec.edu/en/strategy/the-logic-of-luxury-in-emerging-markets.html

http://books.google.fr/books?hl=fr&lr=&id=0LA5AwAAQBAJ&oi=fnd&pg=PP1&dq=French+luxury+companies+and+their+strategy+in+emerging+markets&ots=g-8kp00E2M&sig=cDkPgGwhErBJ6xwxJ3d-dOWh41E#v=onepage&q=French%20luxury%20companies%20and%20their%20strategy%20in%20emerging%20markets&f=false

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