COLUMN-Clashes with Russia point to globalization’s end

As the European Union and the United States ramp up their sanctions on Russia, President Vladimir Putin’s plans for retaliation seem to include an attack on McDonald’s. There could not be a more powerful symbol that geopolitics is increasingly undoing the globalization of the world economy.

The burger chain was celebrated in the 1990s by the journalist Thomas Friedman’s “Golden Arches theory of conflict prevention,” which argued that the spread of McDonald’s around the world would bring an end to war. But almost 25 years after a McDonald’s restaurant opened in Moscow, it seems that deep interdependence has not ended conflict between great powers – it has merely provided a new battlefield for it.


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About Monica Riviere

Monica is PhD candidate and lecturer at Skema Business School. Since 2010 she has been teaching International Business and related disciplines for the Bachelors, MSc and FC Programs at Skema Business School. Monica holds an MBA degree from Eastern Illinois University and a Master in Research from Skema Business School.

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