Group5 Paris PPMBD – Globalization’s Pros and Cons

                Globalization has a great impact on culture. It leads to wide spread of western culture all over the world. Culture relates to language, beliefs, customs and traditions. Many languages are getting disappeared due to wide spread of English all over the world. From the last few years the study in English was made mandatory in many developed and developing countries.

The wide increase of social media and blogs had great impact on culture in many countries. The countries like china and Iran have blocked many social media sites and blogs due to the decrease of their culture and values.

The globalization is making the world more heterogeneous and often homogeneous too, by creating the harder connections between the cultures of different countries. For example, the handshake, the western culture of greeting people had become the most common way of greeting in the culture based countries also. And the Japanese sushi can be taken by any country in the world. But many religious heads of different countries have been trying to fight against the globalization as they thought that the globalization is killing the tradition values. Many countries made it mandatory to wear the respective country’s traditional dressed as dress code to enter into their religious places like temples, mosques etc.

The globalization had created the positive impact on the personal values and negative impact on the cultural values. The education and development of women in many countries have raised incredibly in many countries due to the increase of globalization. Coming out of the traditional values many parents have taken the decisions which leads to the personal development of their girl child rather than the culture. Due to the increase of studying in abroad, all the cultures and values are becoming familiar to all the countries.

The intercultural marriages also play the vital role in the increase of globalized values so that one can respect the values and adapt to the others culture which leads to the mixtures of two cultures to the next generation.

The globalization had created the new culture of food habits all over the world. Mainly the culture based countries like India had great impact on it. The western food cultures and western food habits have been adapted by the people in these countries. This brought the world under one roof.

So finally the globalization seems to be a treasure of cultures so that every culture respects the other and the adaptation of different cultures seems to eradicate the cultural differences all over the world.

           Globalisation will have a greatest impact on political, economical, and ideological characters which became a threat to the cultural diversity. The rise of globalisation leads to population shifts and cultural clashes. Due to the fast increase of globalisation, the society was failed to adapt and adjust to the different cultures and this lead to the clash of cultures in the society.

 As the globalization increased the migration of people between the countries, in some countries it leads to local and non local issues, which results in the un-expectable changes in the society and human nature. For example, from the past few years the Indians in Australia have been murdered by Australians with the open reason that the Indians are earning more than the local Australian non employees in Australia. And as the media became international, all the news over the world was brought to us in the fraction of second. It was very useful in some contexts and in the same phase it leads to the illness of cultural stability.

As the western tradition is very attractable and easily adaptable to the youth, it lead to the loss of traditions in many countries, which lead to the autocratic leadership of government. Though the Asian countries of beware of the western tradition in the past, the pub and party culture was slowly getting rose in those countries. Many countries like Thailand, Pakistan and some other Asian countries were governed by the military due this loss of traditional values. Recently, the Thai government was handled by the military, and they banned all the entertainment channels and theatres and strictly ordered that the western culture seen ever will be punished severely.

In countries like India many organizations have taken place as the youth are not giving respect to the traditions of India, and they adapted the power to save the Indian tradition in the violent and non violent manners.

Cultures and traditions in any societies are valued for their beliefs and practises.  The follow of these beliefs and traditions will be more to an extent in developing countries than the developed countries. Many people argue and agree that this globalization leads to the rapid loss of local languages, art, and music.  Due to the fastest increase of technology, may it have a lot of uses to make the works and severities easier, but many under developing countries argue that the wide increase of the technology lead to the loss of cultural and traditional values as the western culture is adapted by the youth and it is directing the youth in a wrong manner.

Group 2 PPMBD – Paris : Horror Story!

Horror story: Paul Bakery’s

We all know Paul Bakery stores in France. It’s a company created in 1889 in the north of France and it’s before anything else a familial company. Since then it grew pretty well it’s almost 400 stores all around the country only. Paul is the property and main activity of the group Holder (familial group). Francis Holder is the President of the group and the father of Maxime Holder which is in charge of all the international since 1997.

The company growing so quick the best way to get investor and holding benefits, as a lot of big well known restaurant chains, is to do franchise. That’s what they did in France but not only, plenty of investors were seduced by the concept which is selling all classic bakery product, plus tea salons and tables for people who prefer just take a break to eat.

In 2007 they wanted to conquer the Chinese fast growing market and to do so they negotiated the franchise there with another big group, the group Levillair. Levillair knows the family Holder so obtaining the franchise wasn’t a big deal. Since then Holder Levillair group franchise in china was born. So they started to open shops with quite nice returns for the two first years till 2009. They had good places for their shops, the communication about high French product was well leaded in the country and it was a success.

Levillair group implanted the concept in China as it is in France:

– same old fashioned design

– same products

– same quality products and same ingredients (high cost transportation from France)

– same service…

It means they’ve done no adaptation for the Chinese market they sold it as a French made product and that’s all. It appeared that the major part of their clients were French’s living there.

But with the subprime crisis the group Levillair appeared to be in difficulty in 2009, not only with Paul activity. Furthermore, the group was in debt with the crisis, they had an outstanding debt to Clasquin of 1 million RMB (Chinese money). Clasquin were in charge of the transportation of products from France to China, they stopped the deliveries and pursued them. At this time the lawyer in charge of the defense of the group wasn’t paid, he also pursued them.

Without any announcements, they closed all the stores one by one and it wasn’t directly Paul it was the owners of the locals. All the investors (most of them from Arabia) didn’t saw any return of the operation at the time. The employees weren’t paid in time but in 2010 most of them were.

Paul’s reputation in one of the most promising markets as suffered. The group Holder tried to take back from China the franchise to protect their interests and reputation but didn’t came on an agreement due to the unreasonable stance of Harold Levillair (the group president).

Today the group keep on doing franchise worldwide and their objective is to have at least one shop in each country of the world. This year will also be their comeback to the Chinese market and probably with a wiser partner.




Group 85 @ Sophia: Atol: an example of business offshoring strategy failure

Nowadays reshoring its activites for a company is more and more common. Facing different issues playing on the total performance of the company (not only quantitative but also qualitative), some companies have questioned their strategy to decide to control again partly or totally the production process.

This presents the case of Atol that decided in 2003 to outsource parts of its activity, more precisely with production processes. In 2005, they questioned their strategy and have observed numerous failures in outsourcing in Thailand and China.

Indeed, offshoring led to major issues for Atol.

Quality issues appeared concerning products: meeting the customer’s needs was difficult. The reactivity time was way too long. From the prototype creation to the final delivery, over 6 months were spent. Overall consequences on the company’s performance were noticed.

At some point Atol had the desire to reduce the distance with outsourced companies: An example is the project of a call center based in Morocco (French speaking country,cultural proximity and in the same time zone). Companies are questioning the possibility to outsource in companies and analyze more the total cost (and qualitative issues). By doing so Atol is upgrading its products. Investments are done in innovation, R&D, and innovation costs are increasing. As a consequence, the total cost of production is getting higher, thus the labor cost is decreasing.

Reshoring will have a limited impact on the production location and will enable to focus on high skilled labor.

Obstacles undergone by Atol in China were many. The time to develop a new range of products was longer in China than France for a lot of products: lack of expertise in China, technological issues. 2 months were enough from the prototype to the final delivery (taking into account the tooling creation, industrialization etc.) while it needed 6 months in Asia.

By producing overseas ,transport costs were necessarilly higher as it had to import the glasses from Asia.

In 2005, Atol relocated its activities in France to get a better control over the production and marketing processes.

Reshoring its activities let Atol noticed a better and faster innovation

The lack of skilled profiles (technicians and managers) was a problem, even more when it needed to be controlled. By relocating, Atol saw the quality of its products improved. The proximity with the final customer was better, it let to develop more C2C services, with a better customer focused aproach. The relationshop with the local suppliers was thus also enhanced, with long-term contracts without focusing only on the product cost. The subcontractors were also better managed, things almost impossible when you offshore.

A transfer of technology for their own use was possible: investment in new machines (digital printing for example) playing on productivity and quality of products; high skilled labor for machines maintenance, employees with very specific and technical knowledge, know-how, and training.


Eventually, the failure in offshoring can be pointed out with following key indicators:

Scope of the project

It must be clear to have a good vision of the objectives to be set by the outsourced company. That is not always the case, and companies sometimes prefer not to follow processes and work as they prefer.

Focus on total cost

We have to take into account the total cost of the product, and the total cost of change if we want to change the business. Some unexpected charges may impact the final cost of the product and play on the final price and the margin. The objective is to get the right product at the right location at the right time.

Time and Delivery

Transportation issues on the other side of the globe happen. The simplification of the supply chain with a local partner will shorten the delays and increase reactivity .

Government Regulations may also have an impact on the strategic decision to keep the business in a country or not

Cultural Differences

It may misleads to the different projects, which is a major problem in offshored businesses.

Communication Problems

The issue will not be the same if we decide to contact Chinese people speaking in difficult English rather than contacting Moroccan speaking French. There is a big difference of productivity and efficiency to solve the different issues.




Is Apple the Good or Bad Guy in Globalization?- Group 9 -PPMBD-Paris

Is Apple the Good or Bad Guy in Globalization?

Apple Inc. and its associated team of iPods, iPhones and iPads often dominate discussions of worldwide globalization. Most of the time, critics use Apple as a scapegoat for the horrors committed by Foxconn, a corporation that Apple works with to create their often-revered product line. However, a pair of 2011 studies (authored by Greg Linden, Jason Dedrick and Kenneth L. Kraemer) and an ensuing New York Times article point out another troubling aspect that adds to a seemingly always-growing statement: Apple isn’t the perfect little company everyone believes it to be.

Politicians, historians and cultural icons have long lauded the so-called “American dream.” One important aspect of this dream has long been the concept of an entrepreneur with a great idea, who can then turn that idea into a corporation and that corporation can then produce jobs. Apple and its founder, the late Steve Jobs, were always mentioned in the same breath as those buzzwords: entrepreneurial, job-creating, and homegrown. Yet these days, Apple is producing a lot more jobs overseas than they are in the U.S. Even as far back as 2006, these studies point out, Apple had more than twice as many overseas employees as they had domestic ones. And while the average American (and uninformed politicians even) would point to China as the “job-stealer” here, less than half of those overseas jobs were in China. Apple has created 4,750 jobs in the Philippines alone—a much smaller population than China and therefore a much larger relative recipient of Apple production.
Yet it is not all bad news for America. While twice as many jobs are overseas, 750 million dollars of annual salary stays in the U.S. while only $320 million goes abroad. Tons of Apple products go through China on their way to consumers, but very little financial value is added there; money made by Apple comes back to Apple in the U.S., rather than staying in China. Overall, Apple will always have its business practices questioned due to its high-profile status and tendency to employ overseas. Yet those business practices have earned lots of money for American professionals, creating a divisive dichotomy in the pros and cons list for Apple, Inc.


6@ Sophia: Japan in new Antarctic whaling program

THE Japanese government will devise a new plan to resume whale hunts in Antarctic waters, a news report says, after it was banned earlier this year from pursuing its research whaling program in the Southern Ocean.
WHALING experts will meet in October to draw up a new whaling program, Kyodo News agency reported.
The meeting is intended to mollify the opposition from anti-whaling countries and promote transparency, Kyodo reported, citing unnamed sources.
The International Court of Justice (ICJ) in The Hague decided in late March to halt Japan’s whaling program, ruling that it contravenes a 1986 moratorium on whale hunting.
The ruling prompted Tokyo to give up sending a whaling fleet to the Southern Ocean for the current financial year through March 2015.
The International Whaling Commission began a four-day convention in Slovenia on Monday, where Japan and anti-whaling countries such as Australia are clashing over Tokyo’s attempt to seek a continuation of whaling on a smaller scale, Kyodo reported.
Japan needs to submit its new program in early November so that it can be discussed at the whaling body’s scientific committee meeting scheduled for May 2015, the report said.


Sustainable and globalized education strategy in emerging countries @Paris group 2 AMAIS

1/ Introduction : Headline of the Global education

*World situation with gragh

*Eduction gap between countries

*The positions of the higher education industry in the development of globalization

2/ Education strategy in emerging countries

*What is changing ?

*Trends and Challenges

*International education is more and more becoming the new luminescent spot in area of of educational industrial structure in economic globalization education.why

*Different policies in different countries to attract foreign students and influences


3/ Education to 2030

*Scenarios for Education sustainability of emerging courntries

*What will change an Higher global Education

4/ Conclusion

*what can be done to decrease the education gap between countries ?

6@Sophia:New sanctions against Russia to take effect on Friday.

BRUSSELS/LONDON, Sept 11 (Reuters) – European Union governments agreed on Thursday that new economic sanctions on Russia will take effect on Friday but held out the prospect of cancelling some or all of them next month if they believe a peace plan is working.

EU ambassadors agreed in principle to the new sanctions last Friday but implementation was held up by a dispute over whether they should take effect now or whether the EU should give more time for a ceasefire in Ukraine to take hold.

The ambassadors agreed at a meeting in Brussels that the new sanctions should take effect on Friday, when they will be published in the EU’s Official Journal.

“The ambassadors reserve the right to revise their decision at any time in response to events, on the basis of the opinions of relevant institutions,” one EU diplomat said.

European Council President Herman Van Rompuy said EU officials would conduct a review before the end of September of how a peace plan was working in Ukraine and, if Russia was complying, some or all sanctions could be lifted.

“If the situation on the ground so warrants,” he said, officials may submit to EU leaders “proposals to amend, suspend or repeal the set of sanctions in force, in all or in part”.

That enticement to Moscow to cooperate, while immediately imposing new measures, reflects impatience on the part of some leaders not to pull punches after less than a week of a truce but also concern among others, especially those most heavily dependent on Russian trade, not to provoke Moscow’s retaliation.

The breakthrough followed a phone call on Thursday involving Van Rompuy, British Prime Minister David Cameron, German Chancellor Angela Merkel, French President Francois Hollande and Italian Prime Minister Matteo Renzi, Cameron’s spokesman told reporters in London.

“(They spoke) to discuss the subject of sanctions against Russia in the context of Ukraine and agreement to proceed with the implementation of the sanction package that was agreed earlier in the week,” he said.

“If Russia genuinely reverses course then of course the European Union and others will return to the subject but there unfortunately has been very little evidence so far and that is why you have the European Union going ahead.”


Moscow would take comparable measures in response to new EU sanctions, Russian news agencies quoted a Foreign Ministry spokesman as saying.

That response could include caps on used car imports and other consumer goods, Kremlin economic aide Andrei Belousov was quoted by state-run RIA news agency as saying. But he added: “I hope common sense will prevail and we will not have to introduce those measures.”

The Ukraine conflict has provoked the worst crisis in East-West relations since the Cold War and deepened fears over possible disruption to Russian gas supplies to Europe.

Poland’s state-controlled gas importer PGNiG said on Thursday it had received 45 percent less natural gas than it requested from Russia’s Gazprom on Wednesday. A Gazprom spokesman said Russian gas flows to Poland were unchanged from the previous week.

A spokeswoman for the European Commission said the EU was looking into the details and the possible cause of disruption. She said Ukrainian, Russian and EU officials would meet in Berlin on Sept. 20 to discuss gas supplies.

Ukraine imports around half of its gas needs from Russia, and the EU meets a third of its demand through imports from Russia, with 40 percent of that gas flowing through Ukraine.

The new EU sanctions are expected to put Russia’s top oil producers and pipeline operators Rosneft, Transneft and Gazprom Neft on a list of Russian state-owned firms that will not be allowed to raise capital or borrow on European markets, an EU diplomat said.

EU sanctions, however, do not include the gas sector and in particular state-owned Gazprom, the world’s biggest gas producer and the biggest gas supplier to Europe.

Battle-tank maker Uralvagonzavod, aerospace company Oboronprom and state-controlled United Aircraft Corporation (UAC) are also expected to face sanctions, according to a draft obtained by Reuters.

The EU sanctions would prohibit the companies from raising capital in Europe via “financial instruments with a maturity exceeding 30 days”, the draft document said.

A further 24 people will be added to a list of those barred from entry to the bloc and whose assets in the EU are frozen.

While Germany had been pushing to have the new sanctions implemented, several other EU countries had wanted to hold off because a ceasefire in Ukraine had been holding for some days.

EU diplomats said countries with close ties to Russia such as Italy, Austria and Finland are reluctant to implement the new sanctions.

Merkel said sanctions could always be suspended later if there was progress towards a peace plan for Ukraine.

Ukraine’s president said on Wednesday Russia had removed the bulk of its forces from his country, raising hopes for a peace drive now underway after five months of conflict in which more than 3,000 people have been killed.

However, a NATO military officer said there were still around 1,000 Russian troops inside Ukraine and 20,000 near the border.

The rouble hit a record low against the dollar on news of the new sanctions.


Globalization 2014-2030: How globalization will affect us throughout our professional career ? Team 116 – Sophia

Nowadays, companies have to become global. Costs, skills and cultures are necessary to improve the global firms’ strategies. This phenomenon pushes companies to hire multicultural teams, searching foreign suppliers and outsourcing.

Below are the problems that most firms & managers meet when they facing globalization:

1. Cross-cultural understanding

During some of our work experiences, we had worked in multicultural teams before. Cross-cultural management forces us to adapt to the team, to understand their way of thinking and working. Indeed, foreign employees have been educated with different habits, kind of leadership and communication. In order to optimize team results, it has been necessary to adapt our management methods, So that, understanding each member’s culture is necessary to assure a good global team work.

2. Country work codes

Working in a foreign country has also been an enriching experience for some of us. Each country represents different believes, way of communicating, behaving, negotiating. Understanding the religion, work codes, calendars are necessary to integrate in the country effectively, the team. It is also really important to understand the business strategy and the expectations of targeted customers.

3. Workforce skills

Globalization allowed each country to become specialized in some activities. The specialization of the country makes workforce to be more efficient and valuable. Being aware of each country’s specializations when launching a project is really helpful to decide what will be outsourced, supplied and in which area of the world. Also it is important to know the area valuables and missing skills in order to develop a project in good conditions.

In conclusion, globalization offers us good opportunities to work in a multicultural market with various skills but we must keep in mind that it will be a big challenge for us to adapt the coincident work policies in multicultural environment in companies. That’s what we call globalization.

Kazakhstan’s Gucci Revolution

After independence from the Soviet Union in 1991, Kazakhstan rapidly opened its door to the world, unlike its neighboring countries, Uzbekistan or Tajikistan. In 21st century, owing to its rich natural resources and high world price of oil, Kazakhstan has enjoyed the benefits of globalization. Now, Kazakhstan is a leading country in Central Asia, and trying to secure its role as a bridge between Europe and Asia.

The Republic of Kazakhstan is a landlocked country, which is surrounded by five countries: Russia, China, Uzbekistan, Turkmenistan and Kyrgyzstan. Kazakhstan was a part of USSR until its collapse.

Because of its vast territory and abundant natural resources, especially oil from Caspian Sea, Kazakhstan was a major supplier of energy to Soviet Union. Extraction industries kept growing in the post-Soviet era. The World Bank estimates that exports of natural resources account for seventy percent of Kazakhstan’s total exports in 2007. Now, the world is paying attention to Kazakhstan as one of the most important oil producers outside the Middle East.

Globalization was not always beneficial to Kazakhstan. Being highly dependent on world economy made the economy of Kazakhstan vulnerable to wild fluctuations. Kazakhstan also struggled to avoid the traps of ‘Dutch disease,’ as a rentier state.

Since Kazakhstanits exporting oil worldwide, people who are both inside and outside the country are indifferent to its democratic reform. Nursultan Nazarbayev, the president of Kazakhstan has been in president for eighteen years (since Kazakhstan declared its independence.) The country did not struggle much during the transition from communist to ‘democratic’ regime because of the abundant natural resources, giving the country an allusion of wealth. The oil wealth has allowed Nazarbayev to suppress media from opposition parties.

And, this strategy has been proven quite successful. Jerry Huffman from the New York Times described this situation as the ‘Gucci Revolution’ in his article, “Kazakhstan’s Gucci Revolution.”1